5 Tips for Improving Your Website

Design Matters, The Red Rabbit Studio
Yep. It does :)

Creating a website is a powerful method for the promotion of your idea. Creating a website that stands out requires knowledge, skills, and time you may not have. Here are six tips for improving the future design of your website.

1. Graphic design

In today's entrepreneurial world, there are many freelance designers available who can help you find the right look and feel for your website. Here are 5 key points to focus the design on:

  • Colour scheme: Uses colour theory to match up colours that will compliment each other while creating an emotional presence. 
  • Font (typeface): Most fonts are nice to look at but not suited for blocks of text (like a blog post). Also, system fonts should be used in order to prevent readability issues for different computers.
  • Logo: A very important of your brand/idea/business is it's logo. A logo should evoke the feelings and ideals of your brand. Investing in a professional and well executed logo design should be a point of pride for your business.

2. Writing

It is important to have some aspect of your website showcasing writing. While it can be time consuming to create written content, there are freelance writers who can help you.

Why is written content important?

Well written articles demonstrate your company as an industry leader. By posting topics which communicate directly with your market and show your knowledge, you are marketing your skills for your business, service or product too.

3. Videos

Youtube and other video sharing sites are massively popular. Facebook and Google both allow for video chat and Facebook encourages anyone to share video, either by posting a link or by updating their own. Even Instagram and Vine provide interesting ways to engage your audience in short, artful ways.

Video marketing is growing and has become a vital aspect to your business/brand, no matter what your position is or what you are promoting. Reaching a large audience via online methods is the most effective marketing system to utilize.

4. Social Media

It's this simple: your customers are already using it. Adopting and being active with social media will ensure that communication between your business and your customers is enhanced, leading to increased profits, sales and leads.

Hiring a professional who can guide you through the process of setting up your social media and who is able to find ways for you to generate content is the best thing you can do for your businesses social profiles. 

5. Online Marketing

Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing. Here are 5 key points for online marketing:
  • Convenient: 24 hrs/day, 7 days a week you can access the covnersations that your customers are having.
  • Reach: Products and online services can be offered to anyone with access to a computer and who is exposed to your marketing.
  • Cost: Online marketing costs are becoming lower while the services are improving and becoming more varied and accessible.
  • Engagement: The Internet provides an important platform for building relationships with customers and increasing customer retention levels.
  • Fun: The level of engagement that humour can bring your brand is incredible.

The Red Rabbit Studio has been improving websites for over 10 years.

Jason Hilton
The Red Rabbit Studio

Digital Marketing | Graphic Design | Growth Hacking