Logo Design 101.

Choosing to have a professional designer take on the task of creating the iconic representation for company is one of the single most important steps you'll ever take for your vision. Invest in your vision with dedicated designers who will invest the same energy and passion you have for your vision.

Look, it really comes down to 3 key elements in regards to your logo and it's design. A skilled designer will use these to help them conceive and ultimately create your logo. All, or nearly all, powerful logos share the following design elements:

1. Varied Usage

How many logos do you recognize that only appear in a single colour and presentation?

It's fairly obvious that a logo should be so perfect that any usage variations that occur, such as print media, merchandising and online display require a seamless transition between the dominant colours and backgrounds associated with the logo. It's not really rocket science. Why would a grey logo be placed over a grey image? It's nonsense. The logo must be as powerful when applied to any number of colour combinations.

Why should your logo have limits?

Diversity and application of the final product are two of the main goals of any logo design project. You are building a brand therefore the logo must convey both the idea and essence of your brand no matter the application. Limits are only going to you hold you back from fully utilizing your brand's potential.

Nuff' said.

2. Simplicity.

This can not be emphasized enough. Simple is the only path you should be directed down in regards to the design of your logo.

Let's look at some real world stats related to visual capacity as an indicator for why 'simple' design is the clear choice.

Fact: Approx. 2/3 of the world's population has some sort of visual impairment. That's a staggering number. Honestly, go look it up. 

With this in mind, it is important to structure a logo design around the idea that most people will not focus intently on a particular design but rather see the 'gist' of the design. A shape, less it's details and more it's over-all silhouette.

What does this mean?

Take a moment to think about that in relation to logo design. Over half of the world would require a logo design to be as clear and precise in order to even see it properly regardless of the changes in colour. Why make the logo hard to see? You wouldn't.

Seriously. Do I need to hit you with a stick? Simple.

3. Clever

Everyone loves a clever design. It requires a special eye and creativeness to create a truly clever design, but when a logo is clever it really makes a strong impact on the viewer. Here a two examples of 'clever' oriented methods

1. Sexual innuendo in logo design is a particularly engaging way to draw tremendous attention to your idea, especially if your audience is attuned to the product/service the logo represents.
    • Note: Sexual innuendo can backfire, in particular when you don't intend to convey that.
      Probably one of the best logos I've ever seen in my life. Seriously. Think about it.

    2. 'Makes You Smile' is a clever logo design technique in that it can't help but be loveable. Cute, adorable or 'soft' are the only words that can best used to convey the feeling of a logo designed with that in mind. Personally I use the word 'chub' to describe them. Toy companies are notorious for this design method. Really, it sells it's self.

    The Red Rabbit Studio, Logo DEsign
    Damn, those are murderously cute. 

    Jason Hilton
    The Red Rabbit Studio

    Digital Marketing | Graphic Design | Growth Hacking