WHAT IS CONTENT CURATION?
Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.
WHY YOU SHOULD CURATE CONTENT
It is vital in today's online focused world that all businesses should be engaged in some form of content curation. Businesses should be ensuring that relevant content is shared to it's readers is consistently and and daily.
Benefits:
- Improved SEO exposure
- Trust from your readers and industry
- Increased reader engagement and lead generation
Curating content can be divided into three phases:
- Searching
- Organizing
- Sharing
CONTENT SOURCES
Social media:
It's fairly obvious that social media platforms like Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, etc are a quick and effective way to discover content from a variety of sources around the world.
Key Tips:
- Search Hashtags
- Add to the conversation
- Like/Follow/Repost
CONTENT SERVICES
For businesses interested in using content curation, here are several services offering powerful tools that make curation easy, fun and quick.
Storify:
A browser-based tool that gives you the tools for creating stories that integrate existing elements from the web in a single interface, eliminating the processes of switching between different social media platforms. With an easy to use drag-and-drop interface, creating/curating content is quick and effortless.
Scoop.it:
This service sources millions of online pages per day resulting in a massive amount of source material. There are two separate versions (paid or free) each allowing you a range of services.
Google News:
Most readers here will be familiar with Google News alert and customization tools. Both will allow you to find relevant news form around the world based on preferences that matter to you.
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| Infographic by: The Red Rabbit Studio |
CONTENT SHARING TOOLS
Hootsuite/Hootlet:
Hootsuite is a social media management system for brand management created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, and others.
Hootsuite is one of the most powerful (free or paid) content sharing, scheduling and sorting platforms available today. With a robust set of features that include analytics, Hootsuite is the go to tool for making sure your curated content is ready to go when you are. An easy to use interface and affordable price tag mean your content curation campaigns are smooth and affordable.
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The Current State of "Content" Search Queries: