Logo design a is vastly under valued service by many people who simply do not understand the importance of a professionally and well thought out logo design and what it can do for a business.
Many people approach having their logo designed thinking they can pay a few dollars and they'll get something that is professional and well done. This is almost never the case.
If a 'designer' tells you they can create an amazing logo for your business in only a few hours and for cheap, then you should take that as a red flag. Here are 3 reasons reasons why:
- The designer is probably using clip art and/or directly copying someone else's design. This is clearly not what a skilled designer does for a client they want to succeed. If this doesn't bother you, then it shouldn't bother you when the internet makes fun of your business for having a lame-ass logo.
- Designing a logo isn't only a matter of drawing. It also requires research to determine a design that helps your business stand out from competitors while also fitting into the industry you serve. That research has tremendous value for the future of your logo as a representation of your business.
- The 'designer' doesn't value the design industry they claim to be part of. Reducing a skill to pennies indicates they are sending a middle finger at people that are passionate and skilled within the design field. Why would you want to work with someone like that?
Now, while I do understand the need to save money when starting a business, cheap work by hacks is not the best way to start off. Having a designer who can also bring attention to your design is paramount to finding attention for your brand.
A well designed logo must function as an immediate recognition of a company’s brand. The unique and attractive nature of a great logo is found in it's shape, colours and typeface.
So, let's start helping you understand why a logo should be professionally designed. With that in mind, here is a quick checklist to help you understand the value of a well designed logo:
- Which logos can you describe quickly?
- Are these logos effective without colour?
- Are they scalable? (can they be resized without loss to clarity and fucntion?)
- Do they have unique recognition?
- Does the logo communicate the company’s personality, character or attitude?
- Have association with quality and satisfaction?
If you decide to hire a professional designer to create your logo they should be using a general step-by-step process that is similar to this:
- The Design Interview:Asking a range of relevant questions to find the design direction for your company.
- Research/Referencing:Study and breakdown of the industry, competitors and history of your industry as related to your future logo.
- Conceptualizing:They develop the logo design concepts around the brief and research. this should include 3-4 variations to help find a range of possible design directions.
- Reflection:Both the client and designer take breaks to think about possible designs and to compare the concepts to the research/referencing stage.
- Presentation:The final designs are presented to the client and tested using print material and online display.
As you can see, this process is time consuming and requires a concerted effort to complete. The value and cost of your logo is reflective of this process, not just the designers skill in creating (designing/drawing).
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Now, let's talk about how you will invest in your own logo design.
I'd like to offer you an obligation free quote for your professional logo. Click here and let's get started. I'd also like to invite you to review my portfolio of wonderful logo examples.
About JP Hilton:
I'm a full-time freelance brand builder and designer focusing on the ideas and
future success of other freelancers and entrepreneurs.
Contact me and lets have a chat about your idea.
Studio: 778.786.1209
Email: jason@theredrabbit.com
Website: www.theredrabbit.com
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